James Watt, a visionary scientist of 18th century who invented the flywheel to check continuous rotational motion, wouldn’t have imagined that the concept would be used in content marketing and business growth. Social media content creators nowadays have no clue how a content flywheel can be constructively used to drive the growth of their personal brand with fewer efforts and a well-planned flywheel strategy.
To understand and grasp the concept of the content flywheel and how it works. We first need to know what exactly a flywheel was designed and invented to do!
What is a Flywheel, and how can it be used to devise a content plan?
In a layman’s language, a flywheel is a wheel attached to a rotating shaft to supply energy at a very high speed in an energy-sufficient manner. The invention of the flywheel was incredibly important, as it was a turning point in how the motors work.
In a similar way, the content flywheel will aid your business to grow at a fast rate, where energy will be used to acquire customers and retain them for future growth. Like the old saying in marketing, “it costs ten times more to acquire a new customer than to retain an existing one.”
There are three stages in a content flywheel that will back content creators to make different decisions;
The content plan and strategy will be devised according to these three stages of the content flywheel. The ultimate goal to use this concept is to provide your followers with the best customer experience so that they return to consume more content.
How does a content flywheel work?
The momentum of the content flywheel depends on three things: the flywheel’s speed; secondly, how much friction is there. And lastly, how big is your content strategy!
- Speed of the Flywheel: The speed of the flywheel depends on the amount of force you implement on it. In a content flywheel, the force is the content and strategy you use to grow your personal brand and build a community, like offering freebies, a freemium model, free resources, and anything that aids you in acquiring and retaining customers.
The content flywheel strategy is used to build a community of engaged customers and acquire the contact details of the strangers who can become prospects to consume your paid content later on.
- The friction of the flywheel: If you are a content creator, you might have noticed that there are times when there is a misalignment of your content strategy, improper communication channels are being used to engage with the audience, or inconsistent publishing of your content.
This strategy or content plan will be your pilot to avoid elements that lead to friction or inconsistency! The more you increase the speed and eliminate friction from your content plan, the more are the chances of converting your loyal or paid customers into promoters.
Testimonials and word-of-mouth consist of very high value, as people rely on word-of-mouth strategy.
- How big is your content strategy: The friction can not only be reduced but eliminated if the creators look into the issues that churn out your audience. If you find out the rationales behind why followers aren’t getting converted into prospects, you can easily map out the solutions to convert them into loyal and paid customers.
Now, let’s analyze the three stages of a content flywheel that can be effectively used by social media content creators monetization:
- Attract Stage: This is the foremost inner stage of a content flywheel. In this stage, you can attract visitors to your page or website by offering unique and valuable content.
We can convincingly state that the key motto of the attract stage is to gain customer’s attention but not force it. Few examples of the forces that can be used are content publishing, SEO, availability of the content on multiple channels, and content marketing.
- Engage stage: Though this is the second stage of the content flywheel. But in this tier, you will make it easy for your visitors and regular customers to get access to your free or paid content. In fact, you must use pointers that will convert your visitors into regular customers and regular customers into paid customers.
Moreover, this is the stage where your primary focus point should be to help your customers engage with you easily. It’s completely your responsibility to build a long-term relationship with your followers or subscribers.
On CallXP, being a creator, you can schedule one on one sessions with your followers or subscribers on your admin panel to take their feedback and engage with them. Plus, this will also give you an opportunity to earn via conducting paid one on one sessions. Also, you can engage with them by hosting a webinar or workshop using CallXPs virtual platform.
- Delight stage: This is the final stage of the content flywheel strategy and the most crucial stage as well. Suppose you are an Educator who conducts virtual personality development classes. The content and the material you use to educate your students have to be of high quality, and you
must be virtually very active during the session.
The formula of the last tier is simple; your success is directly proportional to the success of your community.